Luxury travel in 2026 is being shaped by a growing trend known as “set-jetting,” where travelers seek out destinations featured in popular films and television series. This movement is influencing the preferences of high-end tourists, who are increasingly motivated by on-screen locations when planning their journeys.
Set-Jetting Emerges as a Key Driver in Travel Choices
Recent industry analysis indicates that set-jetting is becoming a significant factor in the luxury travel sector. According to travel experts, destinations that have appeared in major productions are experiencing increased demand from travelers wishing to recreate scenes or immerse themselves in the atmosphere of their favorite shows and movies.
Popular Destinations See Rising Interest
Locations that have served as backdrops for well-known films and series are witnessing a surge in visitor numbers. Travel companies report that clients are requesting customized itineraries that include guided tours of filming sites, exclusive access to iconic locations, and experiences that mirror those depicted on screen.
Luxury Travel Providers Respond to Demand
In response to the set-jetting trend, luxury travel providers are curating specialized packages that cater to this interest. These offerings often feature private tours, behind-the-scenes access, and accommodations at properties featured in productions. Industry representatives note that travelers are seeking unique, immersive experiences that go beyond traditional sightseeing.
Impact on the Travel Industry
The influence of set-jetting is prompting destinations to highlight their connections to film and television in marketing efforts. Tourism boards and hospitality businesses are collaborating with studios to promote their locations as must-visit spots for fans. This approach is expected to continue shaping the luxury travel landscape in the coming years.
