Sacco: The art of keeping Scottsdale top of mind with high-value visitors

Scottsdale’s tourism sector continues to focus on attracting affluent travelers, with local leaders emphasizing the importance of keeping the city prominent in the minds of these visitors. Rachel Sacco, president and CEO of Experience Scottsdale, discussed the city’s approach to tourism and the ongoing efforts to maintain its reputation as a premier destination.

Targeting High-Value Visitors

Sacco explained that Scottsdale’s tourism strategy centers on appealing to travelers who are likely to spend more during their stay. “We’re always looking for those high-value visitors who will invest in our community, stay in our hotels, dine in our restaurants, and shop in our stores,” Sacco said. She highlighted that these guests contribute significantly to the local economy, supporting jobs and generating tax revenue.

Marketing Initiatives and Outreach

Experience Scottsdale employs a variety of marketing campaigns to reach potential visitors. These efforts include digital advertising, social media outreach, and partnerships with travel influencers. Sacco noted that the organization also works closely with travel agents and tour operators to promote Scottsdale as a desirable destination. “We want to make sure Scottsdale is top of mind when people are planning their vacations,” she stated.

Economic Impact of Tourism

According to Sacco, tourism remains a vital part of Scottsdale’s economy. She cited recent data indicating that visitors spent over $3 billion in the city last year. This spending supported more than 27,000 jobs and generated millions in tax revenue for local government. Sacco emphasized that these funds help pay for public services and infrastructure improvements.

Adapting to Changing Travel Trends

Sacco acknowledged that the travel industry is evolving, with visitors seeking new experiences and amenities. She said that Scottsdale is responding by enhancing its offerings, from luxury accommodations to outdoor recreation. “We’re always looking at what today’s traveler wants and making sure we can deliver that,” Sacco remarked.

Looking Ahead

Experience Scottsdale plans to continue its focus on high-value visitors while adapting to shifts in travel preferences. Sacco expressed optimism about the city’s future as a tourism destination. “Scottsdale has so much to offer, and we’re committed to sharing that with the world,” she said.