The Naples Grande Beach Resort, located in Naples, Florida, is scheduled to be rebranded as Signia by Hilton in January 2027. This change follows an agreement between the resort’s ownership and Hilton, as announced on June 19, 2024.
Rebranding and Renovation Plans
The resort will undergo a comprehensive renovation prior to its relaunch under the Signia by Hilton brand. The planned updates include enhancements to all 474 guest rooms and suites, as well as improvements to the resort’s public spaces, dining venues, and meeting facilities. The renovation is intended to align the property with the standards of the Signia by Hilton brand.
Statements from Hilton and Ownership
Chris Nassetta, President and CEO of Hilton, stated, “We are excited to introduce Signia by Hilton to the Naples market and look forward to elevating the guest experience at this iconic resort.” He added that the rebranding will bring new amenities and services to both leisure and business travelers.
The ownership group also expressed enthusiasm about the partnership with Hilton, noting that the collaboration will strengthen the resort’s position in the region and attract a broader range of guests.
Resort Features and Location
Situated on 23 acres along the Gulf of Mexico, the Naples Grande Beach Resort offers direct beach access, three outdoor pools, a spa, a fitness center, and multiple dining options. The property also features 83,000 square feet of indoor and outdoor event space, catering to meetings, conferences, and social gatherings.
Signia by Hilton Brand Expansion
The addition of the Naples property is part of Hilton’s ongoing expansion of the Signia by Hilton brand, which focuses on upscale accommodations and meeting facilities. The brand currently operates several locations in the United States, with additional properties in development.
Timeline and Further Information
The transition to Signia by Hilton is expected to be completed by January 2027, following the completion of renovations. Additional details regarding the renovation timeline and future offerings will be announced as the project progresses.
