Havas India has announced the establishment of Shortcut Shobiz India, a new division dedicated to delivering experiential marketing solutions for luxury and lifestyle brands.
Expansion into Luxury and Lifestyle Segments
Shortcut Shobiz India will operate as a specialized unit within Havas India, focusing on providing immersive experiences tailored to the luxury and lifestyle sectors. The initiative aims to address the growing demand for experiential marketing in these categories.
Leadership and Vision
The new entity will be led by Sushil Sethi, who will serve as its Managing Director. Sethi brings extensive experience in the events and experiential industry, having previously overseen operations at Shobiz Experiential Communications, which is part of the Havas Group.
Commenting on the launch, Sethi stated, “Shortcut Shobiz India will offer bespoke experiential solutions for luxury and lifestyle brands, leveraging our deep understanding of the sector and our creative capabilities.”
Strategic Objectives
According to Havas India, the creation of Shortcut Shobiz India is intended to strengthen the company’s presence in the luxury and lifestyle market. The new division will focus on delivering high-impact events, brand activations, and consumer engagement initiatives designed specifically for premium brands.
Industry Context
The launch of Shortcut Shobiz India comes amid increasing interest from luxury and lifestyle brands in experiential marketing as a means to connect with consumers and enhance brand loyalty. Havas India’s move reflects a broader industry trend toward specialized services in this space.
Further Information
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