BWH Hotels has announced the establishment of a dedicated Upscale and Luxury Sales Division, aimed at enhancing support for its upscale and luxury hotel brands. The new division is designed to strengthen the company’s presence in these market segments and provide specialized sales resources to its portfolio.
Expansion of Sales Capabilities
The newly formed division will focus on delivering tailored sales strategies and services for BWH Hotels’ upscale and luxury properties. According to the company, this initiative is intended to drive growth and offer a more personalized approach to clients and partners within these categories.
Leadership and Strategic Direction
The Upscale and Luxury Sales Division will be led by industry veteran John Kelly, who brings extensive experience in hospitality sales and marketing. Kelly will oversee the division’s operations and work closely with hotel owners and operators to implement effective sales initiatives.
Brand Portfolio and Market Focus
BWH Hotels’ upscale and luxury brands include WorldHotels, Best Western Premier, and BW Premier Collection. The company stated that the new division will concentrate on increasing market share and visibility for these brands through targeted sales efforts and enhanced customer engagement.
Company Statement
“The launch of our Upscale and Luxury Sales Division represents a significant step in our commitment to supporting our upscale and luxury properties,” said Larry Cuculic, President and CEO of BWH Hotels. “We are focused on delivering exceptional value to our hotel owners and guests by providing dedicated sales expertise and resources.”
Future Plans
BWH Hotels indicated that the division will continue to expand its team and develop new sales programs to meet the evolving needs of the upscale and luxury hospitality market. The company plans to leverage its global network to further strengthen its position in these segments.
