BWH® Hotels has announced the formation of a dedicated Global Upscale & Luxury Worldwide Sales Division, aiming to enhance growth in the premium travel sector. This new division will focus on supporting the company’s upscale and luxury brands, including WorldHotels™, Best Western Premier®, and BW Signature Collection®.
Strategic Focus on Upscale and Luxury Segments
The newly established division is designed to accelerate the company’s presence in the upscale and luxury hospitality markets. According to BWH® Hotels, the team will concentrate on delivering tailored sales strategies and services to meet the needs of discerning travelers and clients seeking premium experiences.
Leadership and Organizational Structure
The division will be led by industry veteran John Kelly, who has been appointed as Vice President of Global Upscale & Luxury Sales. Kelly brings extensive experience in luxury hospitality sales and will oversee a team of specialists dedicated to supporting the company’s upscale and luxury properties worldwide.
Commitment to Premium Guest Experiences
Ron Pohl, President of International Operations and President of WorldHotels, stated, “The creation of this division demonstrates our commitment to delivering exceptional value and service to our upscale and luxury guests. We are focused on providing innovative solutions and personalized support to our hotel partners and clients.”
Global Reach and Market Growth
BWH® Hotels operates a portfolio of brands across more than 100 countries and territories. The company’s upscale and luxury brands have experienced significant growth in recent years, with the new division expected to further strengthen BWH® Hotels’ position in the premium travel market.
About BWH® Hotels
BWH® Hotels is a global hospitality network comprising several hotel brands, including Best Western®, Best Western Plus®, Best Western Premier®, and WorldHotels™. The company provides a range of accommodations from economy to luxury, serving travelers worldwide.
