Forbes Travel Guide 2026 Star Awards: Cruises Finally Crack the Five-Star Ceiling

Forbes Travel Guide has announced its 2026 Star Awards, marking the first occasion that cruise ships have been awarded the prestigious five-star rating. This development signifies a notable expansion of the rating system, which has traditionally focused on hotels, restaurants, and spas.

Cruise Ships Join Elite Five-Star Ranks

Forbes Travel Guide, recognized for its global luxury hospitality ratings, has included cruise ships in its five-star category for the first time in the 2026 awards. The move reflects the evolving standards of excellence within the cruise industry, as ships continue to enhance their service and amenities to rival those of top-tier hotels and resorts.

Criteria and Evaluation Process

The evaluation process for the Star Awards involves anonymous inspectors who assess properties based on up to 900 rigorous standards. These criteria cover service, facilities, and overall guest experience. The inclusion of cruise ships in the five-star category follows a comprehensive review of their offerings and service quality.

Industry Response

Executives from the cruise sector have welcomed the recognition. According to industry representatives, the acknowledgment by Forbes Travel Guide highlights the significant investments made by cruise lines to elevate guest experiences. The five-star rating is seen as a testament to the dedication of crew members and the continuous improvements in onboard services.

Impact on the Travel Sector

The addition of cruise ships to the five-star list is expected to influence traveler perceptions and industry standards. Travel experts note that the recognition may encourage further innovation among cruise operators, as well as provide travelers with new benchmarks for luxury at sea.

Forbes Travel Guide’s Ongoing Expansion

Forbes Travel Guide continues to broaden its scope, now evaluating a wider range of travel experiences. The 2026 Star Awards demonstrate the organization’s commitment to recognizing excellence across the hospitality industry, including new categories such as luxury cruises.

Further details on the 2026 Star Awards can be found at this link.