Luxury travel is evolving as new preferences and patterns emerge among high-end travelers, with recent research highlighting ‘citymaxxing’ and the ‘fallcation’ as key trends projected for 2026.
Shifting Preferences in Luxury Travel
According to a report released by luxury travel network Virtuoso, affluent travelers are increasingly seeking immersive urban experiences and off-peak seasonal trips. The study, which analyzed booking data and surveyed industry experts, identifies these trends as significant shifts in the way luxury consumers plan their journeys.
‘Citymaxxing’: Exploring Urban Destinations
The concept of ‘citymaxxing’ refers to travelers maximizing their time in major cities, focusing on cultural, culinary, and entertainment offerings. Virtuoso’s findings indicate a growing interest in extended stays in metropolitan areas, with travelers prioritizing access to museums, restaurants, and local events. This trend is attributed to a desire for deeper engagement with city life and a move away from traditional resort-based vacations.
The Rise of the ‘Fallcation’
Another notable trend is the ‘fallcation,’ which involves planning luxury getaways during the autumn months. The report suggests that travelers are increasingly choosing to avoid the crowds and higher prices of summer, instead opting for trips in September and October. This shift is driven by a preference for milder weather and a more relaxed atmosphere at popular destinations.
Factors Influencing Travel Choices
Virtuoso’s research highlights several factors shaping these emerging trends. Flexibility in remote work arrangements has enabled travelers to extend their stays and explore cities at a slower pace. Additionally, a focus on wellness and authentic experiences continues to influence destination selection and trip planning among luxury travelers.
Industry Insights and Projections
Virtuoso’s report, which draws on data from its global network of travel advisors, forecasts that these trends will continue to gain momentum through 2026. Industry experts note that luxury travelers are seeking more personalized and meaningful experiences, with a growing emphasis on cultural immersion and seasonal travel.
Further Information
The full report and additional details on luxury travel trends can be found at this link.
Other Articles
What Fashion Can Learn From Luxury Travel About Climate Action
