Virtuoso, a leading global travel agency network specializing in luxury and experiential travel, has reported a 21 percent increase in U.S. sales for 2023. The announcement was made during the Virtuoso U.S. Forum 2026, which took place in Palm Springs, California, from June 2 to June 4, 2024.
Significant Sales Growth Reported
According to Virtuoso, the network’s U.S. sales reached $17.1 billion in 2023, marking a 21 percent rise compared to the previous year. This growth reflects ongoing demand for luxury travel experiences among U.S. consumers. The company noted that the increase in sales was driven by strong performance across various travel segments, including leisure, adventure, and bespoke travel services.
Optimistic Outlook for Employment
Virtuoso also shared a positive hiring outlook during the forum. The network indicated that 70 percent of its member agencies in the United States are planning to expand their teams in 2024. This hiring trend is attributed to the sustained growth in travel demand and the need for specialized expertise to cater to high-end clients.
Forum Highlights and Industry Insights
The Virtuoso U.S. Forum 2026 brought together over 500 travel advisors and industry partners for discussions on market trends, business strategies, and the future of luxury travel. Sessions at the event addressed topics such as technology integration, client engagement, and the evolving preferences of affluent travelers.
Future Projections and Industry Trends
Virtuoso executives expressed confidence in the continued expansion of the luxury travel sector. The network plans to invest in technology and training to support its advisors and enhance client service. The forum concluded with a focus on innovation and collaboration as key drivers for future growth in the travel industry.
