Small Luxury Hotels of the World (SLH) has announced a significant increase in its global portfolio, with a notable rise in both membership and bookings over the past year.
Membership and Booking Growth
According to SLH, the network has added 50 new member hotels in 2023, bringing the total number of properties to over 560 across 90 countries. The organization also reported a 30% increase in reservations compared to the previous year, reflecting a strong recovery in the luxury travel sector.
Regional Performance
Europe continues to represent the largest share of SLH’s portfolio, accounting for 60% of its properties. Asia-Pacific follows, with 20% of the hotels, while the Americas and other regions make up the remainder. The company noted particularly strong performance in Italy, Greece, and Japan, where demand for boutique luxury accommodations has grown steadily.
Trends in Guest Preferences
SLH highlighted a shift in guest preferences, with travelers increasingly seeking unique and personalized experiences. The organization stated that sustainability and local authenticity are becoming more important factors in booking decisions, influencing the types of properties joining the network.
Future Outlook
Looking ahead, SLH plans to continue expanding its portfolio, focusing on destinations with growing demand for luxury boutique hotels. The company aims to maintain its emphasis on quality and individuality among its member properties.
