New visualizations have been released for a planned luxury hotel that would occupy the former Brown & Williamson Tower in downtown Louisville. The images provide an early look at the potential transformation of the historic high-rise, which has remained vacant for several years.
Details of the Redevelopment Project
The proposed project involves converting the 22-story Brown & Williamson Tower, located at 401 S. Fourth St., into a high-end hotel. The renderings depict modernized interiors and updated amenities while maintaining the building’s original architectural features. The plans include guest rooms, event spaces, and dining facilities, aiming to revitalize the structure as a hospitality destination in the city center.
Project Timeline and Stakeholders
The development is being led by a group of local investors who acquired the property in 2021. According to project representatives, the redevelopment is currently in the design phase, with construction expected to begin following final approvals. No official opening date has been announced at this time.
Historical Significance of the Brown & Williamson Tower
The Brown & Williamson Tower was completed in 1963 and served as the headquarters for the Brown & Williamson tobacco company for several decades. The building is recognized for its mid-century architectural style and its prominent location in the Louisville skyline. Since the departure of its original tenant, the tower has been largely unoccupied.
Potential Impact on Downtown Louisville
City officials and business leaders have expressed optimism that the redevelopment could contribute to ongoing revitalization efforts in downtown Louisville. The addition of a luxury hotel is expected to attract visitors and support local businesses in the surrounding area.
