Accor has unveiled a significant expansion of the Orient Express brand, introducing a new collection of luxury hotels, trains, and yachts. This initiative aims to redefine high-end travel experiences by reviving the historic Orient Express name in modern hospitality and transportation.
Expansion of the Orient Express Brand
The Orient Express brand, known for its storied past and association with luxury rail journeys, is set to broaden its offerings under Accor’s direction. The company announced plans to open several new hotels in major international cities, alongside the launch of luxury train services and a fleet of yachts.
Upcoming Hotels in Major Cities
Accor’s development strategy includes the establishment of Orient Express hotels in key global locations. The first properties are scheduled to open in Rome and Venice, with additional sites planned in Paris and Istanbul. These hotels are designed to reflect the elegance and heritage of the original Orient Express, incorporating contemporary amenities and design elements.
Revival of Luxury Train Journeys
In addition to hotel openings, Accor is reintroducing the Orient Express train experience. The new trains will feature restored carriages inspired by the original 20th-century designs, offering guests a blend of historical ambiance and modern comfort. Routes are expected to connect prominent European destinations, with further details on itineraries and launch dates to be announced.
Introduction of Orient Express Yachts
The expansion also includes the debut of Orient Express yachts, marking the brand’s entry into luxury maritime travel. The first vessel, named “Orient Express Silenseas,” is set to launch in 2026. The yacht will offer high-end accommodations and services, with itineraries planned for the Mediterranean and other select regions.
Accor’s Vision for the Future
Sébastien Bazin, Chairman and CEO of Accor, stated that the revival of the Orient Express brand is intended to set a new standard in luxury travel. “We are committed to bringing the legend of the Orient Express to a new generation of travelers,” Bazin said. He emphasized the company’s focus on combining historical significance with contemporary luxury.
Further Information
For additional details on Accor’s Orient Express expansion, visit the original report at this link.
