A premium food delivery business co-founded by television presenter Myleene Klass has ceased trading after entering administration.
Company Background and Closure
My Supper Hero, a company established in 2021 by Myleene Klass and Jamie Barber, has stopped operations following the appointment of administrators. The business, which specialized in delivering high-end meal kits, was launched during the COVID-19 pandemic to cater to customers seeking restaurant-quality meals at home.
Administrator Appointment
According to official records, insolvency specialists from Begbies Traynor were appointed as joint administrators on 11 June. The company’s website is no longer active, and all trading activities have ended.
Business Model and Market Position
My Supper Hero offered meal kits designed by professional chefs, with a focus on convenience and luxury. The service aimed to replicate the experience of dining at top restaurants, delivering pre-prepared ingredients and instructions for customers to assemble and cook at home.
Statements from Founders
Myleene Klass previously described the venture as a way to “bring a touch of luxury to people’s homes” during lockdowns. Jamie Barber, who also owns the Hush restaurant group, stated that the business was intended to fill a gap in the market for premium home dining experiences.
Financial Challenges
The company faced increasing competition in the meal kit sector and rising operational costs. Despite initial growth, My Supper Hero was unable to sustain profitability as pandemic restrictions eased and consumer habits shifted.
Impact on Employees and Customers
It is not yet clear how many staff have been affected by the closure. Customers with outstanding orders have been advised to contact the administrators for further information.
Further Information
For additional details, visit the original report at this link.
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