From childhood staple to luxury food: how Nigeria’s jollof became too expensive to eat

Jollof rice, a dish once considered a staple in Nigerian households, has become increasingly unaffordable for many families due to rising food costs. Once a regular feature at family gatherings and daily meals, the popular West African dish is now seen by some as a luxury item.

Escalating Food Prices Affect Traditional Meals

Nigeria, Africa’s most populous country, has experienced significant inflation in recent years, with food prices rising sharply. According to the National Bureau of Statistics, food inflation reached 40.53% in April 2024, the highest rate in decades. This surge has made it difficult for many Nigerians to afford basic ingredients for traditional meals such as jollof rice.

“Jollof rice used to be something we could eat any day,” said Lagos resident Chinedu Okafor. “Now, it’s something we only cook for special occasions.”

Impact on Households and Vendors

Many families have been forced to reduce the frequency with which they prepare jollof rice. Vendors and restaurant owners have also felt the impact, as the cost of ingredients such as rice, tomatoes, onions, and cooking oil has climbed. Some have responded by increasing menu prices or reducing portion sizes.

“The price of rice alone has doubled in the past year,” said food vendor Amina Bello. “Customers complain, but we have no choice.”

Economic Factors Behind the Price Surge

Several factors have contributed to the rising cost of jollof rice ingredients. The depreciation of the naira, Nigeria’s currency, has made imported goods more expensive. Additionally, insecurity in some farming regions has disrupted local food production and supply chains.

According to the World Bank, Nigeria’s economy has faced multiple challenges, including high unemployment and reduced purchasing power. These issues have compounded the difficulties faced by ordinary Nigerians seeking to maintain their traditional diets.

Jollof Rice as a Symbol of Change

Jollof rice holds cultural significance across West Africa, and in Nigeria, it is often associated with celebrations and communal gatherings. The increasing cost of the dish has become a symbol of broader economic hardship.

“When we can’t afford to cook jollof rice, it shows how much things have changed,” said Abuja resident Maryam Yusuf. “It’s not just about food, but about our way of life.”

Looking Ahead

As food prices continue to rise, many Nigerians are adapting by seeking alternative meals or modifying traditional recipes to fit their budgets. However, for many, the hope remains that jollof rice will once again become an everyday meal rather than a rare treat.