Champagne, Concierges and Emergency Sand: How the Ultra- Rich Travel

For the world’s wealthiest travelers, luxury goes beyond first-class flights and five-star hotels, extending to unique requests and customized experiences that cater to their every preference. From last-minute private jet bookings to elaborate in-room amenities, the ultra-rich expect a level of service that is both exclusive and highly personalized.

Exclusive Services and Unusual Requests

Luxury travel providers report that their high-net-worth clients often make requests that go far beyond standard hospitality. According to industry insiders, these can include arranging for rare vintage champagne to be waiting upon arrival, or ensuring that a favorite type of pillow is available in every hotel room. In some cases, travelers have asked for entire suites to be redecorated to match their personal style, or for chefs to prepare bespoke menus based on dietary preferences.

Concierge Teams and Personalized Planning

To meet these demands, many luxury travel companies employ dedicated concierge teams who are available around the clock. These professionals handle everything from securing last-minute reservations at exclusive restaurants to organizing private tours of cultural landmarks. One travel advisor noted that their team once arranged for a client’s pet to be flown separately on a chartered jet, complete with a personal handler and gourmet pet meals.

Emergency Sand and Other Unique Arrangements

Some requests are particularly distinctive. In one instance, a family traveling to a tropical island requested a specific type of sand for their children to play with, prompting the hotel to import sand from another location. Another traveler asked for a temporary ice rink to be constructed in a warm-weather destination so their children could practice skating.

Travel Trends Among the Ultra-Wealthy

Industry experts observe that the ultra-rich are increasingly seeking privacy and exclusivity, opting for private villas, secluded resorts, and chartered yachts. Security and discretion are often top priorities, with some travelers hiring private security teams or booking entire hotel floors to ensure privacy.

Impact on the Luxury Travel Industry

The expectations of affluent travelers have influenced the broader luxury travel sector, prompting hotels, airlines, and tour operators to expand their offerings. Many now provide tailored experiences, from private art viewings to exclusive access to high-profile events. As competition intensifies, service providers continue to innovate in order to attract and retain these high-value clients.

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