New Division to Strengthen Premium Segment Sales
BWH® Hotels has announced the creation of a dedicated Global Upscale & Luxury Worldwide Sales division, with the aim of accelerating growth in the premium travel sector. The new division is designed to support the company’s upscale and luxury brands, including WorldHotels™, Best Western Premier®, and BW Signature Collection®.
Focus on Enhanced Client Services
The division will concentrate on delivering specialized sales support to clients and partners in the upscale and luxury travel markets. According to BWH® Hotels, this initiative is intended to meet the increasing demand for high-end travel experiences and to provide tailored solutions for customers seeking premium accommodations.
Leadership and Strategic Direction
The newly established division will be led by industry veteran John Kelly, who will serve as Vice President of Global Upscale & Luxury Sales. Kelly brings over two decades of experience in hospitality sales and will oversee a team focused on building relationships with key accounts, travel advisors, and corporate clients worldwide.
Company Statement on Market Trends
“The launch of our Global Upscale & Luxury Worldwide Sales division underscores our commitment to supporting our premium brands and meeting the evolving needs of our guests,” said Larry Cuculic, President and CEO of BWH® Hotels. “We are seeing strong demand for upscale and luxury travel, and this new division will allow us to better serve our partners and customers in this important segment.”
Expansion of Brand Portfolio
BWH® Hotels has expanded its portfolio in recent years to include a range of upscale and luxury offerings. The company’s premium brands are present in major destinations around the world, catering to both leisure and business travelers seeking elevated experiences.
Global Sales Network Integration
The Global Upscale & Luxury Worldwide Sales division will operate as part of BWH® Hotels’ broader sales network, collaborating with regional teams to deliver consistent service and support. The company stated that this structure will enable more effective engagement with clients and drive growth across its premium brands.
About BWH® Hotels
BWH® Hotels is a global hospitality company with a diverse portfolio of hotel brands, ranging from economy to luxury. The organization operates thousands of properties in over 100 countries and territories.
