Gleneagles Country Club has placed a strong emphasis on delivering a premium club experience, focusing on membership engagement, innovative marketing, and upscale amenities. Kristen Laraia, CCM, serves as the club’s Director of Membership and Marketing, overseeing these initiatives to ensure members receive exceptional value and service.
Commitment to Member Satisfaction
Kristen Laraia highlights the importance of understanding and meeting the needs of club members. “Our goal is to provide a welcoming environment where members feel valued and connected,” Laraia states. She notes that Gleneagles Country Club regularly seeks feedback from members to guide improvements in services and facilities.
Strategic Marketing Approaches
The club has adopted a variety of marketing strategies to attract new members and retain existing ones. Laraia explains, “We utilize both traditional and digital marketing channels to reach a diverse audience.” These efforts include targeted email campaigns, social media engagement, and community outreach events designed to showcase the club’s offerings.
Luxury Amenities and Lifestyle
Gleneagles Country Club is recognized for its luxurious amenities, which include championship golf courses, tennis courts, dining venues, and wellness facilities. Laraia emphasizes that these features are central to the club’s appeal. “We strive to deliver a lifestyle experience that goes beyond golf and tennis, creating a sense of community and belonging,” she says.
Continuous Improvement and Future Plans
According to Laraia, the club is committed to ongoing enhancements to maintain its reputation for excellence. Plans for future upgrades are informed by member input and industry trends. “We are always looking for ways to elevate the member experience and ensure Gleneagles remains a premier destination,” Laraia adds.
