Virtuoso, a global network specializing in luxury travel, has reported that its recent expansion is surpassing the overall growth rate of the hotel industry. The company stated that its hotel program has experienced a significant increase in both the number of participating properties and booking volumes.
Expansion of Virtuoso’s Hotel Program
According to Virtuoso, its portfolio now includes over 1,500 hotels, resorts, lodges, and villas worldwide. This marks an increase of more than 100 properties compared to the previous year. The network indicated that this expansion reflects a growing demand for high-end accommodations among its clientele.
Booking Growth Exceeds Industry Trends
Virtuoso reported that bookings through its hotel program have risen by 37% year-over-year. In comparison, the broader hotel industry has seen a 10% increase in global hotel revenue per available room (RevPAR) during the same period, based on data from STR. Virtuoso attributed this growth to strong demand for luxury travel and the value of its advisor network.
Key Destinations and Traveler Preferences
The company identified Europe, the Caribbean, and North America as the most popular regions for its travelers. Virtuoso noted that travelers are increasingly seeking unique experiences, personalized service, and exclusive amenities, which has contributed to the rising interest in its hotel offerings.
Outlook for the Remainder of the Year
Virtuoso stated that it expects continued growth in its hotel program for the rest of the year. The company plans to further expand its portfolio and enhance its offerings to meet evolving traveler preferences.
