The Little Nell, a luxury hotel based in Aspen, Colorado, has announced the creation of a new hospitality brand, Nell Hotels. The company also revealed plans to open its first property under this new brand in New York City.
New Brand Announcement
The launch of Nell Hotels marks a significant step for The Little Nell, which has established a reputation for high-end accommodations and service in Aspen. The new brand aims to bring the same level of luxury and attention to detail to additional locations, beginning with New York City.
Expansion to New York City
The inaugural Nell Hotels property is set to open in Manhattan. According to the announcement, this new hotel will be located in the NoMad neighborhood, an area known for its vibrant culture and proximity to major attractions. The opening is scheduled for 2026.
Leadership Perspectives
David Lemmond, managing director of The Little Nell, stated, “We are excited to introduce Nell Hotels and bring our signature approach to hospitality to New York City. Our goal is to create exceptional experiences for guests in one of the world’s most dynamic cities.”
Future Plans
The company indicated that the New York City property is the first step in a broader expansion strategy. Additional Nell Hotels locations are expected to be announced in the coming years, with the brand focusing on major urban markets.
Background on The Little Nell
The Little Nell has operated in Aspen since 1989 and is recognized for its five-star accommodations and personalized service. The launch of Nell Hotels represents the brand’s first expansion outside of Colorado.
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