Hyatt’s Unbound Collection is marking its tenth anniversary, and Tamara Lohan, co-founder of Mr & Mrs Smith, recently shared her perspective on the brand’s evolution and its approach to hospitality.
A Decade of the Unbound Collection
Since its inception in 2014, the Unbound Collection by Hyatt has focused on offering guests unique experiences in independent hotels. The collection now includes more than 35 properties worldwide, each selected for its distinctive character and story. The Unbound Collection was established to appeal to travelers seeking individuality and authenticity in their accommodations, rather than a standardized hotel experience.
Tamara Lohan’s Insights
Speaking about the Unbound Collection’s philosophy, Tamara Lohan stated, “The hotel is the brand.” She emphasized that the collection’s strength lies in allowing each property to maintain its own identity, while benefiting from Hyatt’s global reach and resources. Lohan noted that this approach enables hotels to retain their unique charm and appeal, which is increasingly important to modern travelers.
Growth and Expansion
Over the past ten years, the Unbound Collection has expanded into new markets and added a variety of properties, from historic landmarks to contemporary boutique hotels. According to Hyatt, the collection is expected to continue growing, with several new openings planned in the coming years. The brand’s focus remains on selecting hotels that offer memorable experiences and reflect the local culture of their destinations.
Looking Ahead
As the Unbound Collection celebrates its tenth year, Hyatt and its partners, including Tamara Lohan, are looking to the future. The brand aims to further strengthen its portfolio by adding properties that embody individuality and provide guests with authentic, locally inspired stays. Lohan expressed optimism about the collection’s direction, highlighting the continued demand for unique hotel experiences among travelers.
