Baillie Lodges and Tierra Hotels, two hospitality brands recognized for their luxury lodges and resorts, have announced their unification under a single new brand identity, Beckons.
Introduction of Beckons
The newly formed Beckons brand brings together the portfolios of Baillie Lodges and Tierra Hotels, both of which are known for their distinctive properties in remote and scenic locations. The rebranding aims to present a unified presence in the luxury travel sector while maintaining the unique characteristics of each property.
Details of the Merger
According to the announcement, the Beckons brand will encompass all existing properties previously operated by Baillie Lodges and Tierra Hotels. The move is intended to streamline operations and enhance the guest experience across all locations. The company stated that the new brand identity reflects a shared vision for immersive travel experiences and a commitment to sustainability.
Statements from Leadership
James Baillie, co-founder of Baillie Lodges, commented, “The launch of Beckons marks a significant milestone for our team and our guests. We are excited to bring together our collection of exceptional lodges under a single brand that reflects our values and aspirations.”
Similarly, a representative from Tierra Hotels noted that the merger would allow for greater collaboration and innovation, benefiting both guests and staff. The leadership teams from both companies emphasized that the transition to Beckons would be seamless for existing reservations and loyalty program members.
Portfolio and Future Plans
The Beckons portfolio includes properties in Australia, Chile, and other locations, each renowned for their design, service, and connection to the surrounding environment. The company indicated that future expansion is planned, with new destinations and experiences to be added under the Beckons name.
Additional Information
For more details on the announcement, visit the original report at this link.
