Fortnum & Mason has been announced as the Official Luxury Food Partner for The Boat Race, scheduled to take place on March 30, 2024. The collaboration will see the renowned retailer providing a range of luxury food offerings for spectators and guests during the event.
Partnership Details
The partnership will introduce Fortnum & Mason’s signature food and drink selections to attendees at the annual rowing competition between Oxford and Cambridge. The company will offer exclusive hampers and refreshments at hospitality areas along the Championship Course on Race Day.
Comments from Organizers and Partners
Andy Parkinson, Chair of The Boat Race Company Limited, commented, “We are delighted to welcome Fortnum & Mason as our Official Luxury Food Partner. Their reputation for exceptional quality aligns with the heritage and prestige of The Boat Race.”
Tom Athron, CEO of Fortnum & Mason, stated, “We are thrilled to partner with The Boat Race, an event that shares our values of tradition and excellence. We look forward to enhancing the Race Day experience for all guests.”
Event Information
The Boat Race, a historic sporting event, will be held on the River Thames, drawing thousands of spectators each year. The 2024 edition will feature both the men’s and women’s races between the University of Oxford and the University of Cambridge.
Further Details
Additional information about the partnership and hospitality packages can be found on the official Boat Race website: https://news.google.com/rss/articles/CBMiswFBVV95cUxQVC11aFN0U1RIemwzN3hXbUpqUmpzcWxBWV9qVDlkUWw4OHN1R29MYlFHc21GRjJscExxeHBJYTljRlhLT2g2YThMUUVMc1o3WU9QWUFNa0k2NGdGRlNBXzZPSVNkbTBnb2Nqa0d1dHVxUzJ6MVR6YXVzcFRJdEFJaVg4eVpyMEJVMFlSV3oxeEk5WVlYWi1jdmlJclRsQ2hwZHZqRUx1ZFkycUpTUXRLUmJPYw?oc=5.
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