Luxury food delivery company co-founded by Myleene Klass goes bust

A premium food delivery business co-founded by television presenter Myleene Klass has ceased trading after entering administration.

Company Background and Operations

The company, known as My Supper Hero, was established in 2021 by Myleene Klass and Jamie Barber, a restaurateur. The business specialized in delivering high-end meal kits to customers, offering dishes curated by professional chefs. My Supper Hero gained attention for its focus on quality ingredients and convenience, aiming to provide a restaurant-style dining experience at home.

Administration Announcement

Administrators were appointed to oversee the company’s affairs after My Supper Hero was unable to continue operations. According to filings, the company faced financial challenges that led to the decision to enter administration. The business has now stopped trading, and its website is no longer operational.

Statements from the Founders

Myleene Klass and Jamie Barber expressed their disappointment at the closure. In a statement, Klass said, “We are incredibly proud of what we achieved with My Supper Hero, but unfortunately, the current economic climate has made it impossible for us to continue.” Barber echoed these sentiments, noting the difficulties faced by the hospitality and food delivery sectors in recent times.

Impact on Employees and Customers

It is understood that the company’s employees have been informed of the closure. Customers who placed orders prior to the announcement have been advised that the business will not be fulfilling any outstanding deliveries. The administrators are currently managing the process and have provided guidance to affected parties.

Industry Context

The closure of My Supper Hero comes amid broader challenges in the food delivery industry, with several businesses reporting increased costs and changing consumer habits. The sector has seen heightened competition and economic pressures, contributing to difficulties for new and established companies alike.

Further Information

For additional details, visit the original report at this link.