For high-net-worth individuals, travel often comes with requests that go beyond standard luxury. Among these, food preferences can be some of the most complex and demanding. Luxury travel advisor Jack Ezon, founder of Embark Beyond, has built a reputation for fulfilling the most extraordinary culinary desires of billionaire clients.
Responding to Unusual Food Preferences
Ezon’s clientele frequently make requests that require significant coordination and creativity. “We once had a client who insisted on having a specific type of Japanese melon at every meal during a two-week trip through Europe,” Ezon recalled. The team sourced the rare fruit and arranged for it to be delivered to each hotel on the itinerary, regardless of location.
Another client requested that their favorite chef from New York accompany them throughout a Mediterranean cruise. Ezon’s team managed the logistics, including visas and kitchen arrangements on the yacht, to ensure the chef could prepare meals to the client’s specifications.
Meeting Dietary Restrictions and Preferences
Dietary needs can be as specific as they are varied. Ezon noted, “Some clients require kosher or halal meals in destinations where such options are not readily available.” In these instances, the company works with local partners or flies in specialty chefs to meet the requirements. Vegan, gluten-free, and allergen-free meals are also commonly requested, sometimes necessitating the import of ingredients or specialized kitchen equipment.
Coordinating with Global Partners
To fulfill these requests, Ezon relies on a network of international contacts. “We have relationships with suppliers and chefs in over 100 countries,” he said. This network allows the team to source rare ingredients and arrange for custom menus, even in remote locations. In some cases, private jets are used to transport perishable items to ensure freshness upon arrival.
Attention to Detail and Discretion
Discretion is a key component of the service. Ezon explained, “Our clients expect privacy, especially when it comes to their personal preferences.” The team is trained to handle sensitive information and to anticipate needs before they are voiced. This attention to detail extends to every aspect of the dining experience, from table settings to the selection of wines and spirits.
Adapting to Last-Minute Changes
Flexibility is essential in luxury travel planning. Ezon described a situation where a client changed their mind about a dinner menu just hours before the meal. The team quickly sourced new ingredients and coordinated with the chef to accommodate the new request, ensuring the client’s satisfaction without delay.
Looking Ahead
As the expectations of affluent travelers continue to evolve, Ezon anticipates that personalized culinary experiences will remain a top priority. “Our goal is to make the impossible possible,” he said. “No request is too outrageous if it means creating a memorable experience for our clients.”
