Charlotte Blechman has joined Actum as a partner, where she will oversee the development of a new consultancy focused on luxury, fashion, and lifestyle brands.
Expansion of Actum’s Service Offerings
Actum, a strategic communications firm, announced that Blechman will be responsible for building and managing the new division. The consultancy aims to provide tailored services for clients in the luxury, fashion, and lifestyle sectors.
Blechman’s Professional Background
Blechman previously held the position of chief marketing officer at The Row, the luxury fashion label established by Mary-Kate and Ashley Olsen. Her experience also includes roles at Barneys New York and Theory, where she contributed to brand development and marketing strategies.
Strategic Vision for the New Consultancy
According to Actum, the new division will offer strategic guidance, brand positioning, and communications support to clients in the luxury and lifestyle industries. Blechman stated, “There is a real opportunity to provide a new level of strategic counsel to brands navigating today’s complex landscape.”
Future Plans and Client Focus
The consultancy intends to work with both established and emerging brands, offering services that address the evolving needs of the luxury and fashion markets. Actum’s leadership expressed confidence that Blechman’s expertise will help drive the growth of the new practice.
