For Natalie Hasseck, the creative director of brand and product at Rise & Fall, the journey into the world of homeware began with a desire to create high-quality essentials that are both accessible and sustainable. Hasseck, who joined the company in 2021, has played a significant role in shaping the brand’s identity and product offerings.
Career Beginnings and Role at Rise & Fall
Hasseck’s professional background includes experience in both fashion and homeware, which she says provided her with a strong foundation for her current position. Prior to joining Rise & Fall, she worked with several well-known brands, gaining expertise in design, sourcing, and brand development. At Rise & Fall, Hasseck oversees the creative direction for both branding and product lines, ensuring that each item aligns with the company’s values of quality, comfort, and sustainability.
Brand Philosophy and Product Development
According to Hasseck, Rise & Fall’s approach centers on transparency and responsible sourcing. She emphasizes the importance of working closely with suppliers to maintain ethical standards and deliver products that meet the brand’s high expectations. “We want to offer products that people can feel good about purchasing, knowing they are made with care and consideration,” Hasseck explains.
Hasseck describes the design process as highly collaborative, involving input from a range of team members and partners. She notes that customer feedback plays a crucial role in shaping new collections, allowing the brand to respond to evolving needs and preferences.
Challenges and Achievements
One of the main challenges Hasseck identifies is balancing the pursuit of sustainability with the need to remain competitive in the market. She points out that sourcing environmentally friendly materials and maintaining ethical practices can be complex, but believes these efforts are essential to the brand’s mission.
Since joining Rise & Fall, Hasseck has overseen the launch of several new product lines, including bedding, loungewear, and accessories. She highlights the positive response from customers as a testament to the brand’s commitment to quality and responsible production.
Looking Ahead
Hasseck says the company is focused on expanding its product range while continuing to prioritize sustainability and transparency. She expresses optimism about the future, noting that consumer interest in ethical and high-quality homeware continues to grow.
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