Arrivia has announced the acquisition of Bon Voyage Travel, a Tucson-based travel agency specializing in luxury cruises. This move is intended to strengthen Arrivia’s presence in the premium cruise market and expand its portfolio of travel services.
Strategic Expansion in the Cruise Sector
Bon Voyage Travel, established in 1976, has built a reputation for providing high-end cruise experiences and personalized travel planning. With this acquisition, Arrivia aims to leverage Bon Voyage Travel’s expertise and established customer base to enhance its offerings in the luxury segment.
Arrivia’s CEO, Mike Nelson, stated, “Bon Voyage Travel’s long-standing relationships with cruise lines and its commitment to customer service align perfectly with our vision to deliver exceptional travel experiences.”
Integration and Future Plans
Bon Voyage Travel will continue to operate under its existing brand, with its leadership team remaining in place. The integration is expected to provide Bon Voyage Travel with access to Arrivia’s technology and resources, enabling further growth and improved service for clients.
According to Arrivia, the acquisition will not affect current bookings or travel plans for Bon Voyage Travel’s customers. The company emphasized that maintaining continuity and service quality is a priority during the transition.
Industry Context
This acquisition comes as demand for luxury cruises continues to grow, with travelers seeking more personalized and exclusive experiences. Arrivia’s expansion through Bon Voyage Travel is part of a broader strategy to meet evolving customer preferences in the travel industry.
