A new initiative called “One for the Road” is offering travelers the opportunity to enjoy premium Scotch whisky while embarking on luxury journeys. This program is designed to bring together the worlds of high-end travel and fine spirits, providing participants with curated experiences that highlight both destinations and distinguished whisky selections.
Launched earlier this year, One for the Road partners with leading travel providers to craft exclusive itineraries for whisky enthusiasts. The program includes visits to renowned distilleries, tastings of rare and limited-edition Scotch whiskies, and accommodations at upscale hotels and resorts. Each trip is tailored to immerse guests in both the local culture and the heritage of Scotch whisky production.
According to organizers, the initiative aims to appeal to travelers seeking unique and memorable adventures. “We wanted to create something that goes beyond the typical tasting room experience,” said a spokesperson for One for the Road. “Our guests have the chance to explore beautiful locations while enjoying some of the finest Scotch whiskies available.”
One for the Road has already hosted several journeys, including tours through Scotland’s most celebrated whisky regions. Participants have visited distilleries in Speyside, Islay, and the Highlands, meeting master distillers and sampling exclusive releases. The program also features gourmet dining experiences, private transportation, and opportunities to learn about the history and craftsmanship behind each whisky.
Future itineraries are planned to expand beyond Scotland, with organizers considering destinations that have strong connections to whisky culture. The program is open to individuals and small groups, with bookings available through the official website.
