Hyatt Hotels Corporation has announced the appointment of Guido Fredrich as vice president of luxury and lifestyle development for Europe, Africa, and the Middle East (EAME).
In his new capacity, Fredrich will be responsible for expanding Hyatt’s luxury and lifestyle portfolio throughout the EAME region. He will focus on identifying and securing new development opportunities for the company’s luxury and lifestyle brands.
Fredrich brings more than two decades of experience in the hospitality sector. Prior to joining Hyatt, he held senior roles at other international hotel groups, where he was involved in development and expansion strategies across EAME.
Hyatt’s luxury and lifestyle brands include Park Hyatt, Andaz, Alila, Thompson Hotels, and others. The company has indicated that Fredrich’s leadership will play a key role in furthering Hyatt’s growth ambitions in these market segments within the region.
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