Atelier Expressions has announced the acquisition of a majority interest in Khoya, a premium Indian sweets brand, as part of its strategy to expand its portfolio in the luxury food sector.
The company revealed on Monday that it has secured a controlling share in Khoya, which is recognized for its artisanal mithai offerings. This move is intended to strengthen Atelier Expressions’ presence in the high-end confectionery market.
Khoya, established in 2016 by Sid Mathur, has become known for its focus on traditional recipes and high-quality ingredients. The brand operates retail locations in New Delhi and Mumbai and has developed a reputation for its handcrafted sweets.
Atelier Expressions stated that the acquisition aligns with its vision to invest in brands that emphasize craftsmanship and authenticity. “We are excited to welcome Khoya into our family of brands. Their commitment to quality and tradition resonates with our core values,” said a spokesperson for Atelier Expressions.
Sid Mathur, founder of Khoya, commented on the development, saying, “Joining forces with Atelier Expressions will allow us to scale our operations while maintaining the artisanal nature of our products. We look forward to this new chapter.”
Atelier Expressions plans to support Khoya’s growth through expanded distribution and product innovation, while preserving the brand’s identity and dedication to traditional Indian sweets.
Further details about the transaction were not disclosed. For more information, visit this link.
