Atelier Expressions has announced the acquisition of Khoya, a premium mithai brand, as part of its strategy to expand its presence in the luxury food sector.
The acquisition was revealed on Thursday, with Atelier Expressions stating that the move aligns with its goal to strengthen its portfolio in the high-end culinary market. Khoya, known for its artisanal Indian sweets, was founded in 2016 by Sid Mathur and has established itself as a prominent name in the luxury mithai segment.
Commenting on the development, Sid Mathur said, “Khoya was created to bring back the tradition of gifting mithai with a focus on quality and craftsmanship. We are excited for Khoya to join the Atelier Expressions family, which shares our commitment to excellence.”
Atelier Expressions, which operates in the hospitality and gourmet food sectors, indicated that Khoya will continue to operate under its existing brand identity. The company plans to leverage its resources to further enhance Khoya’s offerings and reach.
Khoya’s product range includes a variety of traditional Indian sweets made with natural ingredients and presented in bespoke packaging. The brand has gained recognition for its emphasis on purity, craftsmanship, and contemporary presentation of classic recipes.
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