The Waldorf Astoria brand is preparing to launch its first property in Miami Beach, following a significant repositioning of an existing hotel. The opening marks the debut of the luxury brand in this prominent South Florida destination.
Transformation of The Shore Club
The new Waldorf Astoria Miami Beach will occupy the site of the former Shore Club, a well-known property located on Collins Avenue. The transformation involves a comprehensive renovation and rebranding of the historic hotel, which has been a fixture in the area for decades.
Development and Design Details
The project is being developed by Witkoff and Monroe Capital. The redesign is led by architect Robert A.M. Stern, with landscaping by Madison Cox. The plans include 75 guest rooms and suites, along with 64 private residences. The development aims to blend the original Art Deco and MiMo architectural elements with new construction.
Timeline and Opening
The repositioned property is scheduled to open in 2025. The project will see the restoration of the original 1939 Art Deco building, as well as the addition of a new residential tower. The developers intend to preserve the historic character of the site while introducing modern amenities and luxury features.
Brand Expansion in Florida
This Miami Beach location will join Waldorf Astoria’s existing Florida properties, which include hotels in Orlando and Boca Raton. The brand’s expansion into Miami Beach reflects ongoing demand for high-end hospitality offerings in the region.
Further Information
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