Hilton is increasing its footprint in university communities by introducing its boutique hotel brands to more college towns across the United States.
Growth of Hilton’s Boutique Brands
The hospitality company is focusing on expanding its Tapestry Collection by Hilton and Curio Collection by Hilton brands in areas known for their vibrant university life. These boutique hotels are designed to offer unique, locally inspired experiences while maintaining Hilton’s standard of service.
Recent and Upcoming Openings
Recent additions include The Fellows House Cambridge, Curio Collection by Hilton, located in Cambridge, United Kingdom, and The Slate Denver, Tapestry Collection by Hilton, which opened in Denver, Colorado. Hilton has also announced plans for new properties in other academic communities, such as The Artisan at Tuscaloosa, Tapestry Collection by Hilton, near the University of Alabama, and The Wilbur Lititz, Tapestry Collection by Hilton, in Pennsylvania.
Appeal to Travelers and Students
Hilton’s boutique hotels in college towns are intended to attract a mix of travelers, including prospective students, visiting families, alumni, and business guests. According to Hilton, these properties aim to reflect the character and culture of their respective locations, providing guests with a sense of connection to the local community.
Hilton’s Strategy in University Markets
Hilton’s expansion strategy is part of a broader effort to meet the growing demand for distinctive accommodations in university areas. The company reports that college towns often have a steady flow of visitors throughout the year, making them attractive markets for boutique hotel development.
Further Information
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