From childhood staple to luxury food: how Nigeria’s jollof became too expensive to eat

Once a common feature at family tables and festive gatherings, jollof rice has become increasingly unaffordable for many Nigerians as food prices soar across the country.

Jollof Rice: A Cultural Mainstay

Jollof rice, a dish made with rice, tomatoes, onions, and a blend of spices, has long been a staple in Nigerian households. Traditionally served at celebrations and daily meals alike, it is widely regarded as a symbol of unity and festivity.

Escalating Food Costs

In recent months, the cost of preparing jollof rice has risen sharply. According to the National Bureau of Statistics, the price of rice increased by 70% between January 2023 and January 2024. Tomatoes and onions, essential ingredients in the dish, have also seen significant price hikes, with tomatoes doubling in price over the past year.

Impact on Households

Many families now struggle to afford jollof rice. “We used to cook jollof every Sunday,” said Lagos resident Amina Yusuf. “Now, we can only afford it on special occasions.”

Street vendors and small restaurants have also been affected. Some have reduced portion sizes or raised prices to cope with higher ingredient costs. “People complain, but we have no choice,” said food seller Chinedu Okeke. “If we don’t increase prices, we can’t stay in business.”

Broader Economic Challenges

The rising cost of jollof rice reflects broader economic difficulties in Nigeria. Inflation reached 29.9% in January 2024, according to government data. The naira’s depreciation and disruptions in food supply chains have contributed to the surge in prices.

Looking Ahead

With no immediate relief in sight, many Nigerians are adjusting their diets and traditions. Some families are substituting less expensive ingredients or preparing jollof rice less frequently. “It’s part of our culture, but we have to adapt,” said Yusuf.